The House of Chanel simply called Chanel is a French fashion house. The creator of Chanel was a French designer Gabrielle Bonheur “Coco” Chanel. This venture has indeed revolutanalised the conventional attires like corsets. Unfussiness and grace are equally given due position for the entire designer wears from Chanel. Cardigan Jackets and Chanel suits are their signature outfits. In the beginning, Chanel was the most favorite of all the elites in France. Now, it has been picked by the elegant and wealthy crowd in London and Paris.
Since the launch of this enterprise, there had been two eras in terms of the leadership. The first one, of course is the Coco Chanel Era, which was from the year 1909 till her death in the year 1971. The second era was called as Karl Lagerfield era that continued the rich tradition of new and innovative fashion lines.
Chanel had a humble beginning. She was the mistress of a division officer Etienne Balsan. She made eye-catching hats and all the fashionable ladies gave orders to Chanel for more and more copies. Later she started a couture shop and navy jerseys were her masterpiece attires. She was absolutely modern in her approach to patterns, such that the hemlines of her jerseys made ladies’ ankle noticeable.
During the World wars, her contribution to the ladies’ dresses is commendable. Her practical designs stating that the ladies wear should be simple, light and quick to carry opened up a new era.
The launch of costume jeweler was Chanel’s next mission. Pearls were selected in this specialty category. Perfumes were the next in line. The best part was that she marketed the perfume in her own label. Indeed, a lifestyle was advertised by the Chanel house of fashion. The perfume is named after her lucky number five as Chanel No.5. Not only feminine fragrances, but also perfumes and after shave lotions for men were introduced. The Chanel Crew is now financially managed by Wertheimer family.