After reseach , collect(hard and soft data) , analysis ample information about Chanel , I would like to present my own forcasting for Chanel summer/spring collection 2010 in this report.
First, I am going to share the main results that after analysis colour of Chanel from 1994 to 2009 collections. I would not list all the details year by year as I have already shown on the blog before. From 1994 to 2009 , I found that Chanel use about 7-8 different colours except black , white and grey in summer/spring collection.It is used to analogic colour , achromatic scheme. I am surprised that I thought Chanel only used the stable colour ( black, white and grey) before. Yet , in my analysis results that tell us this is not the fact. Moreover , although Chanel used large stable colour in winter/autumn collections (Western culture they have always stood for good (white) and evil (black), heaven versus hell, angel versus devil), the prportion of these colour ( black , white, grey) were not the same. I found that the proportion of black are increasing since 1994.We can find that larger proportion of black in 2009 than 1994 winter/autumn collection .By the contary , Chanel is using more different colour of summer/spring collections than before.It is used to analogic colour , complementary and split complimentary colour scheme. In other words , Chanel is striking balance on both middle-aged and younger markets.
In Chanel summer/spring collection 2010 , I forcast that Chanel will mix some India traditional fashion liftsytle factors in their design , so we can found the India traditional fashion colour in their collections. You may ask 'why?".
In the past , India gave us the poor, desolate impression to us. However it becomes more and more stronger than before unwittingly. Nowadays, it becomes the leader of the 3-world. In other words , we cann't turn blind eyes on it's influening in global fashion. On one hand , especially in 2010 , during financial tsunami era , involvement by the United States at the vortex of national crisis spread to Europe, the stock market bear the brunt of those hardest hit, particularly led by emerging markets funds. However, even if the global during financial downturn , India's GDP this year is expected to be recorded from 8 to 8.5 percent year-on-year growth. Therefore, people from the middle class gradually enhanced, and then is driven by the potential consumer market. As results , India will art an important rank in the global fashion industry.
On the other hand , India art products also popular in the world in recent year . For example , Slumdog Millionaire(一百萬零一夜 ), which got the prize in Oscar 2009 .It also win a lot of praise and appreciate from differen partiest in different countries .(I think no one never heard that) It tells us not just the film worth the praise and appreciate , the people also pay attention on the India culture. Furthermore , the other blockbuster movies , like Kaho Na Phar Hai ( 說 吧 你 愛 我 ) which is the favorite film of the former U.S. President Bill Clinton , also attract many appreciate in the movies industry. In conclude , India influence being large and large in different category in the world.
With the globalization , many Europe countries are losing their local traditional characteristics and being homogeneous . Yet, India not only absorb the foreign culture , but also remain it's national characteristics.For example, we still can find their traditional characteristics in India music and dance . In the most of the India movies , we call find at least 5 songs in each movie that are very special in the global movies industry. Therefore, India culture worth our concern.
However, you may ask although Inaid culture worth our concern, why Chanel is suitable in adding India colour in it's summer/spring collection 2010 ? As you know Chanel's main design are for woman since it established in 1987 . After World War One, with the liberation of women following the war Chanel clothing became known for allowing freedom of movement in comfortable, fluid designs and practical sporty wear as ladies left their kitchens and began to enjoy more active lives.(If you want to know more details about hiatory of Chanel , you can refer to the prior articles that I posted in my blog) Thus , we know that changing and making different in women's lives is Chanel 's purpose that until now.With India being more open to the world , the India traditional women who are still art the menial social rank , need our help to improve their lives in India. From my point of view , Chanel can art the important factor in changing their lives . Certainly , it also can increase the goodwill and brings financial advantages to Chanel.
Furthermore , I also found that Chanel already opened their first shop in India in 2005 , at the mean time , Chanel held the opening ceremony of the big show, displaying a series of high-level set of uniforms, all models also have to fly from France, India General manager of Chanel in India Bertrand (Xavier Bertrand), said: "I feel the Indian market very, very optimistic.'
Also , not just Chael, there are many international brands also been actively setting up a number of brand new shops, like Zara and India have recently announced the largest companies such as Jaguar and Land Rover brands Tata Group's parent company, signed a contract next year, opening its first branch in India. War of aggression in such fashion, the brand has won the market, India has been a greater local economic development. Like Jimmy Choo and Gucci degrees only recently agreed to join the market , before, Hermès,CD,LV,Cartier,Tiffany, Piaget,Moschino already ahead of India. For example , Hermès earlier than last year, India launched a very unique costume Women and goods such as scarves, to display the family's love for Indian culture; States market, has begun to focus on the recent attack on the Indian market, India launched a series of rich fashionOr during the economic downturn, but not yet fully developed the full potential of India, is to support the fashion industry, as well as the whole world one of the keys to ride out the storm.
In conclude , fashion must be emphasized fashion principles also apply to music painting architecture, home furnishings, automobiles and everything around us. Thus, before color forcasting , I would like to share some India fashion information to you .(You can click the below linking to understand more more it.)
I forcast Chanel will add some India tradition clothing colour in it's summer/spring collection 2010 .These colour are bosporus dusk, lsis, lolita, purposely, all night long, yell-o!, green , pink and silver. Of course , it also including black ,grey and white that Chanel main color , especially in the financial downturn , those color can discribe this poor era. For example , the designer can use mass popular luxury legging pants and mix to coat with the high-end T-shirt and shawl mash together. You can save, but still very stylish. India emerging as the world's other countries, the potential should not be ignored. Also, like fashion and film, also reflects the general direction of social development.
Here are my forcasting color family:
Pantone number
black 6m 877m White
708 c 3278m 429m
Split complementary colour
Pantone number
109m 266c 172C
3135c 304c 383m
Comlimentary colour
Bosporus dusk : soft lilac bordering on blue, a neutral color living in an undefined, non-concrete
Lolita :a fuchsia that is vibrant, glossy and ironic.
Purposely :a red shade violet with a touch blackto radiate sense of depth.
All night long :a dark, elegant blue.
yell-o! :the strong saturated yellow used in flag, taxis and stree paint.
p.S: linkngs
1. http://www.youtube.com/watch?v=BQz3UIuwqfU
2. http://www.youtube.com/watch?v=5FujUNdz1Lc
3. http://www.youtube.com/watch?v=bkXq_mbG314
4. http://www.youtube.com/watch?
P.s India fashion
